My Core Values
Ethics and sustainability are central to my work and I am passionate about creating a world where everyone is valued and respected for who they are and where we all consider our own impact and responsibility to act as guardians to our beautiful planet.
I am also an advocate of ethical marketing practices and I have recently joined the pledge to the ethical move.
My ethical marketing pledge.
I put the person before the sale.
I respect you and your privacy. I will help you make the best choice for your needs, not mine.
I communicate inclusively, truthfully, and clearly.
I will not confuse you or hide information from you. I will help all audiences feel welcome.
I take responsibility for our part in changing the marketplace.
I recognize the need to break the cycle of consumerism. I will continuously review my sales and marketing to ensure they benefit the common good.
I count on you to hold me accountable. Please contact me on firstname.lastname@example.org if you see me not honouring my pledge.
More information about the pledge can be found on theethicalmove.org.
Everything I do in my business is underlined by my core values. I believe in leading by example and being the change that I want to see in the world.
These are the core values I bring to my community, my clients/students and my work.
Core Value Two
Creating a world where all the living organisms are respected.
I am committed to practising Ahimsa (non-harming/non-violence) and I am committed to choosing to act with kindness, compassion and respect with everything I do.
Ahimsa is the first Yama of the 5 Yamas in Patanjali’s Eightfold Path.
I am committed to living a plant-based lifestyle and choosing fair trade, organic products from ethical, sustainable companies whenever I can and avoid purchasing from manufacturers and companies that utilise a child labour, unfair working conditions, animal testing and that cause environmental damage.
In my business, this means that where I can, making sure that the products or services I use in my business are ethical and committed to sustainability. Please see Sustainability to learn more.
For the community and students I serve, I am committed to inspiring and educating them to live a sustainable, plant-based lifestyle through my work.
Core Value Four
Creating a world where everyone has an opportunity to access true health & happiness.
I believe that your health is your most important asset.
I also believe that true health & happiness comes from fulfilling every aspect of your life.
I approach health in a holistic way and not just through your diet or lifestyle. It’s also about living according to your inner purpose that brings abundance, happiness and joy and living a balanced and moderate life.
However, I acknowledge that not everyone has a privilege to access health care or a fulfilling job.
I am committed to creating a world where everyone has an opportunity to have true health & happiness regardless of their race, age, gender, sexual orientation, religion, social status or physical and mental ability.
In my business, this means offering a scholarship to those who may not be able to afford my paid courses and services and ensuring that everyone is supported in their journey to true health.
For the community and students I serve, I am committed to continue to provide free valuable content and create a community where everyone can learn from each other.